When did this happen?

Unless you have been listening to ESPN Radio lately, this will probably be meaningless to you...

There have been these ads for realtors lately which is fine. It's surprising that there is nothing really annoying about them because most ads on the station are quite grating. Anywho, there is one thing I don't get....They have apparently changed the pronunciation of the word "realtor." All my life, it's been (real-ter). Now they are saying (real-TOR) like they are some sort of He-Man character. It just doesn't sound right. I know I am the only one on the planet that this bothers.