Nutty

We went to The Grove last night, which was lovely. Nicole bought a gift card for The Grove and it was at that moment that I witnessed one of the biggest rip-offs in the history of retail. Just when you thought nothing could top the 30% "convenience charge" brought to you by Ticketmaster, The Grove blows them out of the water....Ladies and gentlemen, I present to you The Gift Card Activation Fee!! (Fanfare, wild applause) That's right, it will now cost you an additional two dollars to "activate" the Grove Gift Card you might be buying. What, you ask, is so different about these gift cards that they require an activation when every other gift card in the country is either pre-activated or requires simply dialing an 800-number and entering a few digits? The answer, of course, is absolutely nothing! The brilliant folks at The Grove have decided to have their representatives activate the card for you and rob American consumers for a couple extra bucks in the process. Ya gotta love it.